Fashion Icon Loulou de la Falaise died aged 63 on Saturday
For her part in inspiring YSL’s ‘Rive Gauche’ revolution, Loulou de la Falaise will be remembered as an important figure in the history of fashion. It’s hard to imagine now, but at the time, the very idea of buying YSL straight off the rack, as ready-to-wear, was a risky and revolutionary idea. It was the ‘fast fashion’ of its time and raised many an eyebrow.
But this revolution had little to do with the price; rather it was all about the idea of ease. It brought iconic pieces, like Le Smoking and Le Saharienne, along with beautiful jewelled coloured silks and khaki trench coats to “the rack.” You could walk out of the store with them right away, rather than endure a series of appointments at the haute couture salon, with all of its formality.
But what the inimitable Loulou de la Falaise really brought to fashion, whether on HSN (Home Shopping Network) or in the haute couture salon, was to underline, as only she could, that style can come with ease.