Nike Ups the Fashion Ante with Karlie Kloss

Clever Nike is embracing the fashion crowd as never before. Its forthcoming collaboration with Pedro Lourenço was launched with much fanfare last week, starring as it does Karlie Kloss in the campaign shots. As with everything, authenticity is at its core. The product is highly fashionable but function has to come first. But it clearly doesn’t hurt to have Karlie (and a chunk of her million+ Instagram following) endorsing the brand…
WORDS: NAVAZ BATLIWALLA/DISNEYROLLERGIRL