Marc by Marc Jacobs worked (simply) without being overtly trendy or highbrow. Simplicity was key as was bold colour blocking and 'flat' shapes. They just worked perfectly together.
A bold use of colour (citrus orange in particular) in graphic shapes brought new life to old concepts (not Jacobs'!). Jacobs revitalised his diffusion collection with new life rather than relying on the Marc Jacobs collection to keep his reputation at a peak. PS: We LURVE the swimwear and accessories. Long live Marc!